Proven advertising audits
Join the brands that have transformed their acquisition. Start with a personalized audit of your ad strategy to boost your revenue.
mission Craft your paid strategy with experts 
who balance business performance and media.
We ensure our audits highlight clear areas for improvement and that our strategies take your business model into account, shaping Facebook or Google advertising accounts that benefit both your business and your brand.
Save
Budget
Avoid misconfigurations. Identify keywords, audiences, placements, or creatives that hurt your profitability—on average, 34% of budget saved.
Optimize your
Profitability
Check if your advertising budget is used efficiently and identify levers to reduce CPA in the short and long term, achieving an average ROAS of 1.5× to 2×.
Master the
Best Practices
Algorithms, user behavior, competitors, and trends evolve rapidly. We highlight these changes so you stay aligned with best practices.
Anticipate the
Future of Ads
Prepare your campaigns for tomorrow’s changes to stay ahead of competitors, lead in the market, and drive better performance.
anticipate The Future of your ads
The complex digital ecosystem has many direct and indirect impacts on your business. Brands that do not properly master it gradually lose market share, waste part of their investment, and see their profitability decline.
Conducting a Google Ads or Facebook Ads audit is the first step toward successfully achieving your business objectives. On this basis we enable you to invest more effectively, save on your budget & better manage your customer acquisition.
No abstract talk, just advice you can put into practice immediately.
Settings & Tracking
Verification of your pixel and Conversion API setup, analysis of sales & dynamic catalog, CRM integrations to export leads, and review of the Commerce Manager configuration.
Account structure
Campaign structure, budget relevance, budget allocation, funnel review, naming conventions. Examination of attribution settings, objectives, rules and bidding.
Audience Analysis
Audience analysis, use of retargeting, retention, audience types, lookalikes or understanding user behaviors, use of 3rd party data or panels, lift studies & frequency.
Operations and Setup
Performance of placements, targeting, keywords, context, cannibalization, event optimization, lookalike management, brand safety, and review of the platforms relevancy.
Ad Analysis
Competitive analysis, A/B testing, wording + creative analysis, and recommendations. Assessment of formats, dynamic ads, presence of DPA/DABA, and ad fatigue check.
Strategy Roadmap
Compare your account setup against your business objectives and commercial offerings. Share best practices and recommendations to save your investment and boost acquisition.
why An audit is vital
You spend each month on Google Ads and Meta. Curves fluctuate, costs rise, an independent audit exposes the structure, targeting, and tracking to recover profitability without necessarily increasing budgets.
Misallocated budgets across campaigns, inefficient funnel- Irrelevant audiences and keywords, rising CPA
- Imprecise or broken tracking, decisions made blindly
- Repetitive creatives, ad fatigue, declining CTRs
Smart reallocation based on intent, margins and LTV- Useful audience segmentation and relevant exclusions
- Reliable measurement and attribution tailored to the purchase cycle
- Creative Sprint and tests that boost conversion
Saved Investment
2 to 4 weeks through partial restructuring
Targeted ROAS increase
With constant budget and same platform
Time to see results
Depending on conversion volume and latency
Accelerate your Growth without commitment
Underperforming ad campaigns, unclear ROI, or an inadequate strategy? At Becker & Consulting, we provide a senior team to deliver clear, performance-driven insights. Turn your media budgets into growth levers and start scaling today.
our clients Testimonials
Our clients are at the heart of what we do. Here is what they say about their experience with us and how we helped them achieve their goals.
« The support provided is both pragmatic and structured. Between hands-on configuration help and tools like Looker to track our KPIs, we truly gained efficiency, all at a reasonable cost. »
General Manager
Essenciagua
« Working with B&C was a true breath of fresh air for us. Their multichannel strategy expertise opened new opportunities for our paid acquisition, resulting in a remarkable +120% revenue increase in just one year. »
Head of Marketing
La Compagnie du Kraft
« By taking over ad account management and strategy, we were able to build a paid media structure, align sales peaks with marketing strategy, and define and test specific A/B messages, which led to a significant revenue increase. »
Brand Manager
Payot
« Working with Becker & Consulting was extremely smooth. They took the time to understand our app and business model, and created campaigns that truly resonated with our audience. We multiplied our app installs by 15!! »
CEO
My S Life
« Their project management is flawless, always responsive and attentive. They were fast and efficient in responding to our needs, which made all the difference across our collaborations. »
Founder
Studio 3eme oeil
« The support provided is both pragmatic and structured. Between hands-on configuration help and tools like Looker to track our KPIs, we truly gained efficiency, all at a reasonable cost. »
General Manager
Essenciagua
« Working with B&C was a true breath of fresh air for us. Their multichannel strategy expertise opened new opportunities for our paid acquisition, resulting in a remarkable +120% revenue increase in just one year. »
Head of Marketing
La Compagnie du Kraft
« By taking over ad account management and strategy, we were able to build a paid media structure, align sales peaks with marketing strategy, and define and test specific A/B messages, which led to a significant revenue increase. »
Brand Manager
Payot
« Working with Becker & Consulting was extremely smooth. They took the time to understand our app and business model, and created campaigns that truly resonated with our audience. We multiplied our app installs by 15!! »
CEO
My S Life
« Their project management is flawless, always responsive and attentive. They were fast and efficient in responding to our needs, which made all the difference across our collaborations. »
Founder
Studio 3eme oeil
simplicity Proven onboarding process on numerous brands
Because no one knows your brand better than you, we conduct an immersion session that allows us to understand your business in detail and, most importantly, your brand’s objectives. We then define the performance indicators that truly matter to deliver tangible results.
some Answers
Whether you are curious about our services, pricing, or how we can help grow your business, we already have some answers.
Even if you’re working with a freelancer or an agency, an external audit is a crucial check. Our clients have saved an average of 34% of their monthly advertising budget thanks to an exclusive methodology and best practices that are often underused or not tailored to your model. An audit ensures your budget is spent efficiently, without waste.
The right agency analyzes your existing strategy, business and ad account to define the most suitable approach. It continuously refines messages, keywords, audiences and bids to improve efficiency while maintaining total transparency on performance indicators.
An audit delivers visible results quickly: typically, initial effects are seen within 2 to 3 weeks, allowing time for optimizations (targeting, creatives, campaign structure, budget) to be implemented and algorithms to relearn. The most significant gains usually appear within 2 to 3 months.
Our method integrates directly with your in-house teams (CMO, traffic manager, CRM, etc.) to co-build concrete and operational strategies using your daily tools (Slack, Notion, HubSpot, Looker Studio...).