{"id":3107,"date":"2024-05-16T19:15:00","date_gmt":"2024-05-16T17:15:00","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=3107"},"modified":"2024-05-16T23:46:54","modified_gmt":"2024-05-16T21:46:54","slug":"google-ads-nouveautes-performance-max-piloter-ltv-2024","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/fr\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/","title":{"rendered":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Performance Max est un type de campagne dans Google Ads permettant aux annonceurs d&rsquo;acc\u00e9der \u00e0 l&rsquo;ensemble de l&rsquo;inventaire publicitaire de Google (Shopping, Gmail, Youtube&#8230;) \u00e0 partir d&rsquo;une seule campagne. Ce mois de mai est marqu\u00e9 par l&rsquo;arriv\u00e9e de plusieurs nouveaut\u00e9s dont une b\u00eata qui va plaire aux marques tr\u00e8s orient\u00e9es sur l&rsquo;acquisition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Facilitez les tests au sein m\u00eame de la campagne<\/h2>\n\n\n\n<p>Les tests sont importants pour am\u00e9liorer les r\u00e9sultats des campagnes paid. Google souhaite ainsi faciliter cela et propose d\u00e9sormais de tester rapidement et facilement des strat\u00e9gies d&rsquo;optimisation au sein m\u00eame de votre campagne Performance Max. <\/p>\n\n\n\n<p>La premi\u00e8re fonctionnalit\u00e9 disponible pour les tests est l&rsquo;<a class=\"underline-blog\" href=\"https:\/\/support.google.com\/google-ads\/answer\/14337539\">extension d&rsquo;URL finale<\/a>, actuellement en version b\u00eata. Les annonceurs utilisant cette extension constatent en moyenne une augmentation de plus de 9%* des conversions ou de la valeur des conversions, avec des CPA ou ROAS similaires. En testant cette fonctionnalit\u00e9, vous pouvez voir si remplacer votre URL finale par une page de destination plus pertinente am\u00e9liore vos r\u00e9sultats en r\u00e9pondant mieux \u00e0 l&rsquo;intention de recherche des utilisateurs.<\/p>\n\n\n\n<p><em>*Donn\u00e9es Google Ads, worldwide avril 2023<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Travaillez l&rsquo;acquisition plus intelligemment avec la LTV<\/h2>\n\n\n\n<p>La LTV (Lifetime Value) repr\u00e9sente la valeur totale qu&rsquo;un client apporte \u00e0 votre entreprise sur toute la dur\u00e9e de sa relation avec vous. Optimiser la LTV permet de maximiser le revenu g\u00e9n\u00e9r\u00e9 par chaque client, en se concentrant non seulement sur l&rsquo;acquisition mais sur de l&rsquo;acquisition de client qui vont acheter \u00e0 nouveau.<\/p>\n\n\n\n<p>Les nouveaux objectifs de cycle de vie client aident \u00e0 personnaliser vos campagnes Performance Max en les optimisant pour acqu\u00e9rir les clients les plus int\u00e9ressants. L&rsquo;objectif d&rsquo;acquisition de nouveaux clients permet de prioriser la recherche de nouveaux clients \u00e0 fort potentiel. Cette fonctionnalit\u00e9 b\u00eata est disponible pour les annonceurs utilisant Performance Max pour les objectifs de conversion d&rsquo;achat et sur Search Ads 360. <\/p>\n\n\n\n<p>En plus d&rsquo;acqu\u00e9rir de nouveaux clients, vous pouvez renforcer les relations avec les clients existants gr\u00e2ce \u00e0 un nouvel objectif de fid\u00e9lisation (toujours en version b\u00eata), visant \u00e0 reconqu\u00e9rir les clients inactifs. <\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Obtenez plus d&rsquo;Insights sur vos audiences<\/h2>\n\n\n\n<p>Comprendre votre audience peut r\u00e9v\u00e9ler des opportunit\u00e9s inattendues. En plus des donn\u00e9es comportementales et des centres d&rsquo;int\u00e9r\u00eat existants, vous pouvez d\u00e9sormais acc\u00e9der \u00e0 l&rsquo;\u00e2ge et au genre de vos utilisateurs. Ces donn\u00e9es d\u00e9mographiques d\u00e9taill\u00e9es sont maintenant incluses dans les insights sur l&rsquo;audience des assets.<\/p>\n\n\n\n<p>Les insights d\u00e9mographiques d\u00e9taill\u00e9s permettent d&rsquo;identifier des cat\u00e9gories d\u00e9mographiques jusque-l\u00e0 inexploit\u00e9es sur Performance Max (en tout cas pas de visibilit\u00e9 donn\u00e9 dessus). Vous pouvez ainsi cr\u00e9er des annonces plus cibl\u00e9es sur diff\u00e9rents genres et tranches d&rsquo;\u00e2ge, optimisant ainsi votre strat\u00e9gie marketing et atteignant efficacement de nouveaux publics. Et afin de maximiser vos signaux, l&rsquo;utilisation des solutions de Google comme <a href=\"https:\/\/beckerandconsulting.com\/fr\/blog\/search-ads-comprendre-le-suivi-avance-des-conversions\/\" class=\"underline-blog\">Enhanced Conversions<\/a> vous permettront de nourrir au mieux les algorithmes pour faciliter sa performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l&rsquo;inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver<\/p>\n","protected":false},"author":1,"featured_media":3113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[91,118],"class_list":["post-3107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-ads","tag-nouveaute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting<\/title>\n<meta name=\"description\" content=\"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l&#039;inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/fr\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting\" \/>\n<meta property=\"og:description\" content=\"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l&#039;inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beckerandconsulting.com\/fr\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Becker &amp; Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beckerandconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T17:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T21:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jerome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:site\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"jerome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\"},\"author\":{\"name\":\"jerome\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\"},\"headline\":\"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV\",\"datePublished\":\"2024-05-16T17:15:00+00:00\",\"dateModified\":\"2024-05-16T21:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\"},\"wordCount\":529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg\",\"keywords\":[\"google ads\",\"nouveaute\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\",\"url\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\",\"name\":\"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg\",\"datePublished\":\"2024-05-16T17:15:00+00:00\",\"dateModified\":\"2024-05-16T21:46:54+00:00\",\"description\":\"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l'inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver\",\"breadcrumb\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg\",\"width\":1400,\"height\":851,\"caption\":\"Google Ads nouveaut\u00e9s mai 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beckerandconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beckerandconsulting.com\/#website\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"name\":\"Becker & Consulting\",\"description\":\"Agence d&#039;acquisition Paid Social et Paid Search\",\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"alternateName\":\"Becker & Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beckerandconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\",\"name\":\"Becker & Consulting\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"width\":1080,\"height\":1080,\"caption\":\"Becker & Consulting\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beckerandconsulting\",\"https:\/\/x.com\/beckerandcltg\",\"https:\/\/www.instagram.com\/beckerandconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\",\"name\":\"jerome\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"caption\":\"jerome\"},\"sameAs\":[\"https:\/\/jeromebecker.fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting","description":"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l'inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beckerandconsulting.com\/fr\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting","og_description":"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l'inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver","og_url":"https:\/\/beckerandconsulting.com\/fr\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/","og_site_name":"Becker &amp; Consulting","article_publisher":"https:\/\/www.facebook.com\/beckerandconsulting","article_published_time":"2024-05-16T17:15:00+00:00","article_modified_time":"2024-05-16T21:46:54+00:00","og_image":[{"width":1400,"height":851,"url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg","type":"image\/jpeg"}],"author":"jerome","twitter_card":"summary_large_image","twitter_creator":"@beckerandcltg","twitter_site":"@beckerandcltg","twitter_misc":{"\u00c9crit par":"jerome","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#article","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/"},"author":{"name":"jerome","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301"},"headline":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV","datePublished":"2024-05-16T17:15:00+00:00","dateModified":"2024-05-16T21:46:54+00:00","mainEntityOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/"},"wordCount":529,"commentCount":0,"publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg","keywords":["google ads","nouveaute"],"articleSection":["Blog Post"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/","url":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/","name":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV | Becker &amp; Consulting","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg","datePublished":"2024-05-16T17:15:00+00:00","dateModified":"2024-05-16T21:46:54+00:00","description":"Les campagnes Performance Max de Google Ads (acc\u00e8s \u00e0 tout l'inventaire publicitaire Google) voient plusieurs nouveaut\u00e9s arriver","breadcrumb":{"@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#primaryimage","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/google-ads-performance-max-test-2024.jpg","width":1400,"height":851,"caption":"Google Ads nouveaut\u00e9s mai 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/beckerandconsulting.com\/blog\/google-ads-nouveautes-performance-max-piloter-ltv-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beckerandconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Google Ads : Les nouveaut\u00e9s Performance Max et le pilotage LTV"}]},{"@type":"WebSite","@id":"https:\/\/beckerandconsulting.com\/#website","url":"https:\/\/beckerandconsulting.com\/","name":"Becker & Consulting","description":"Agence d&#039;acquisition Paid Social et Paid Search","publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"alternateName":"Becker & Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beckerandconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/beckerandconsulting.com\/#organization","name":"Becker & Consulting","url":"https:\/\/beckerandconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","width":1080,"height":1080,"caption":"Becker & Consulting"},"image":{"@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beckerandconsulting","https:\/\/x.com\/beckerandcltg","https:\/\/www.instagram.com\/beckerandconsulting\/"]},{"@type":"Person","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301","name":"jerome","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","caption":"jerome"},"sameAs":["https:\/\/jeromebecker.fr"]}]}},"_links":{"self":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/3107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/comments?post=3107"}],"version-history":[{"count":0,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/3107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/media\/3113"}],"wp:attachment":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/media?parent=3107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/categories?post=3107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/tags?post=3107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}