{"id":2821,"date":"2024-03-11T08:21:00","date_gmt":"2024-03-11T07:21:00","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=2821"},"modified":"2024-05-11T18:22:52","modified_gmt":"2024-05-11T16:22:52","slug":"social-ads-nouveau-format-code-promo-facebook","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-nouveau-format-code-promo-facebook\/","title":{"rendered":"Facebook Ads : Nouveau format pour les codes promotionnels"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Les Promotional Ads sont d&rsquo;abord apparus aux \u00c9tats-Unis, au Royaume-Uni, au Canada et en Australie en juin 2023. Ces annonces promotionnelles aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d&rsquo;application de Codes Promotionnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Faciliter l&rsquo;exp\u00e9rience pour am\u00e9liorer l&rsquo;intention d&rsquo;achat<\/h2>\n\n\n\n<p>En facilitant l&rsquo;utilisation des codes promotionnels pour les utilisateurs, les entreprises peuvent obtenir de meilleures conversions \u00e0 partir de leurs annonces et encourager les internautes \u00e0 acheter apr\u00e8s avoir d\u00e9couvert une nouvelle marque ou un nouveau produit.<strong> En fait, les consommateurs \u00e0 hauteur de 41% consid\u00e8rent que les annonces montrant des produits pertinents ou des remises sont les plus influentes dans leur d\u00e9cision d&rsquo;achat<\/strong>, d&rsquo;apr\u00e8s une \u00e9tude interne Meta de 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Meta propose d&rsquo;aider les consommateurs avec la promotion<\/h2>\n\n\n\n<p>85 % des acheteurs recherchent activement des promotions et des offres avant de faire un achat*. Pour aider les utilisateurs \u00e0 trouver des offres de marque et aider les entreprises \u00e0 conclure une vente, ce nouveau format publicitaire <strong>Promotional Ads appara\u00eet d\u00e9sormais en rollout en France<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-video justify-content-center align-self-center text-center pb-5\"><video autoplay loop muted src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/promotionnal-ads-facebook.mov\" playsinline><\/video><\/figure>\n\n\n\n<p>Certains annonceurs sur Facebook pourront donc mieux engager les personnes gr\u00e2ce \u00e0 diverses fonctionnalit\u00e9s qui <strong>facilitent la recherche, l&rsquo;application et la gestion d&rsquo;offres pertinentes, telles que des soldes saisonniers, des remises sur le premier achat ou des promotions li\u00e9es \u00e0 des \u00e9v\u00e8nements<\/strong>.<\/p>\n\n\n\n<p>Par exemple, lorsque les gens voient une annonce avec une promotion sp\u00e9ciale sur Facebook, ils peuvent cliquer pour r\u00e9clamer l&rsquo;offre, qui appliquera automatiquement le code de r\u00e9duction. S&rsquo;ils ne finalisent pas l&rsquo;achat, <strong>ils recevront une notification de rappel avant la fin de l&rsquo;offre<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Comment le mettre en place?<\/h2>\n\n\n\n<p>C&rsquo;est assez simple, vous devez r\u00e9unir deux conditions : sur votre wording publicitaire mentionner le code promo en majuscule afin que Meta le d\u00e9tecte, et ensuite vous devrez cocher (niveau publicit\u00e9) la case d\u00e9di\u00e9e :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"210\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ads-manager-promo.jpg\" alt=\"\" class=\"wp-image-2961\" style=\"aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ads-manager-promo.jpg 381w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ads-manager-promo-300x165.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ads-manager-promo-18x10.jpg 18w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<p>Ensuite, Meta se chargera d&rsquo;afficher votre code publicitaire via un popup qui appara\u00eetra par-dessus la navigation web du site internet de la marque. Si vos champs (balises input field) de votre site web sont bien renseign\u00e9s (c&rsquo;est tr\u00e8s souvent le cas sur les CMS populaires) le code sera \u00e9galement appliqu\u00e9 automatiquement sur votre site web.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Une fois votre publicit\u00e9 mise en place vous pouvez ensuite tester le parcours d&rsquo;achat via la preview g\u00e9n\u00e9r\u00e9e. Le but \u00e9tant de s&rsquo;assurer du <a href=\"https:\/\/beckerandconsulting.com\/fr\/blog\/business-manager-facebook-ads-ad-limit\/\" class=\"blog-underline\">bon fonctionnement avant le lancement<\/a>.<\/p>\n\n\n\n<p><em>*Source: \u2018Digital Circular\u2019 Study par <a href=\"https:\/\/fr.yougov.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov<\/a> (\u00e9tude en ligne commissionn\u00e9e par Meta sur 22 149 internautes sur le march\u00e9 Australia, Brazil, Canada, France, Germany, Japan, Mexico, Poland, Sweden, Thailand, Turkey, UK, US, Juin 2022).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d&rsquo;application de Codes Promotionnels. <\/p>\n","protected":false},"author":1,"featured_media":2889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[103,98],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-future-of-ads","tag-social-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting<\/title>\n<meta name=\"description\" content=\"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d&#039;application de Codes Promotionnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-nouveau-format-code-promo-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting\" \/>\n<meta property=\"og:description\" content=\"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d&#039;application de Codes Promotionnels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-nouveau-format-code-promo-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Becker &amp; Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beckerandconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T07:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-11T16:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jerome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:site\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"jerome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/\"},\"author\":{\"name\":\"jerome\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\"},\"headline\":\"Facebook Ads : Nouveau format pour les codes promotionnels\",\"datePublished\":\"2024-03-11T07:21:00+00:00\",\"dateModified\":\"2024-05-11T16:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg\",\"keywords\":[\"future of ads\",\"social ads\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/\",\"url\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/\",\"name\":\"Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg\",\"datePublished\":\"2024-03-11T07:21:00+00:00\",\"dateModified\":\"2024-05-11T16:22:52+00:00\",\"description\":\"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d'application de Codes Promotionnels.\",\"breadcrumb\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg\",\"width\":1400,\"height\":851,\"caption\":\"Format Code Promotionnel Facebook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beckerandconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads : Nouveau format pour les codes promotionnels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beckerandconsulting.com\/#website\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"name\":\"Becker & Consulting\",\"description\":\"Agence d&#039;acquisition Paid Social et Paid Search\",\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"alternateName\":\"Becker & Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beckerandconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\",\"name\":\"Becker & Consulting\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"width\":1080,\"height\":1080,\"caption\":\"Becker & Consulting\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beckerandconsulting\",\"https:\/\/x.com\/beckerandcltg\",\"https:\/\/www.instagram.com\/beckerandconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\",\"name\":\"jerome\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"caption\":\"jerome\"},\"sameAs\":[\"https:\/\/jeromebecker.fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting","description":"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d'application de Codes Promotionnels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-nouveau-format-code-promo-facebook\/","og_locale":"fr_FR","og_type":"article","og_title":"Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting","og_description":"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d'application de Codes Promotionnels.","og_url":"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-nouveau-format-code-promo-facebook\/","og_site_name":"Becker &amp; Consulting","article_publisher":"https:\/\/www.facebook.com\/beckerandconsulting","article_published_time":"2024-03-11T07:21:00+00:00","article_modified_time":"2024-05-11T16:22:52+00:00","og_image":[{"width":1400,"height":851,"url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg","type":"image\/jpeg"}],"author":"jerome","twitter_card":"summary_large_image","twitter_creator":"@beckerandcltg","twitter_site":"@beckerandcltg","twitter_misc":{"\u00c9crit par":"jerome","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#article","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/"},"author":{"name":"jerome","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301"},"headline":"Facebook Ads : Nouveau format pour les codes promotionnels","datePublished":"2024-03-11T07:21:00+00:00","dateModified":"2024-05-11T16:22:52+00:00","mainEntityOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg","keywords":["future of ads","social ads"],"articleSection":["Blog Post"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/","url":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/","name":"Facebook Ads : Nouveau format pour les codes promotionnels | Becker &amp; Consulting","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg","datePublished":"2024-03-11T07:21:00+00:00","dateModified":"2024-05-11T16:22:52+00:00","description":"Les Promotional Ads aident les marques \u00e0 mettre en relation les internautes avec leurs meilleures offres en simplifiant le processus de recherche et d'application de Codes Promotionnels.","breadcrumb":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#primaryimage","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/facebook-ads-format-code-promo.jpg","width":1400,"height":851,"caption":"Format Code Promotionnel Facebook"},{"@type":"BreadcrumbList","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-nouveau-format-code-promo-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beckerandconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads : Nouveau format pour les codes promotionnels"}]},{"@type":"WebSite","@id":"https:\/\/beckerandconsulting.com\/#website","url":"https:\/\/beckerandconsulting.com\/","name":"Becker & Consulting","description":"Agence d&#039;acquisition Paid Social et Paid Search","publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"alternateName":"Becker & Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beckerandconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/beckerandconsulting.com\/#organization","name":"Becker & Consulting","url":"https:\/\/beckerandconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","width":1080,"height":1080,"caption":"Becker & Consulting"},"image":{"@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beckerandconsulting","https:\/\/x.com\/beckerandcltg","https:\/\/www.instagram.com\/beckerandconsulting\/"]},{"@type":"Person","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301","name":"jerome","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","caption":"jerome"},"sameAs":["https:\/\/jeromebecker.fr"]}]}},"_links":{"self":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":0,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/media\/2889"}],"wp:attachment":[{"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/fr\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}