{"id":2416,"date":"2024-01-31T15:00:41","date_gmt":"2024-01-31T14:00:41","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=2416"},"modified":"2024-03-03T15:28:00","modified_gmt":"2024-03-03T14:28:00","slug":"social-ads-typologies-de-creas-marques-d2c","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-typologies-de-creas-marques-d2c\/","title":{"rendered":"Social Ads : 4 typologies de cr\u00e9as pour les marques D2C"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Si vous \u00eates \u00e0 la recherche de typologies de cr\u00e9atives qui performent pour votre eCommerce, on vous partage 4 grandes typologies de messages\/publicit\u00e9s pour favoriser confiance+cr\u00e9dibilit\u00e9 et consolider plus rapidement votre CA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Le travail cr\u00e9atif, si important pour un ecommerce ?<\/h2>\n\n\n\n<p>Avant d&rsquo;\u00e9voquer les typologies de message, si vous vous demandez pourquoi travailler diff\u00e9rents axes cr\u00e9atifs est important, voici quelques raisons importantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance et d\u00e9sid\u00e9rabilit\u00e9<\/strong> : la cr\u00e9a est la partie de la publicit\u00e9 qui est la plus visible, elle a donc un r\u00f4le tr\u00e8s important pour donner envie au consommateur de cliquer, et joue donc un r\u00f4le fort pour vos performances<\/li>\n\n\n\n<li><strong>M\u00e9morisation de la marque<\/strong> : association au message et mis en avant d&rsquo;arguments de vente : le moyen de montrer votre marque et vos messages de mani\u00e8re visible et dans un contexte pr\u00e9cis<\/li>\n\n\n\n<li><strong>R\u00e9assurer<\/strong> : utiliser des messages cl\u00e9s pour favoriser la confiance dans votre marque, produit ou votre service et ainsi am\u00e9liorer votre taux de transformation<\/li>\n\n\n\n<li><strong>\u00c9viter la fatigue<\/strong> publicitaire : afin de ne pas r\u00e9p\u00e9ter votre message sous la m\u00eame forme et fatiguer les internautes, une variation cr\u00e9ative est importante<\/li>\n<\/ul>\n\n\n\n<p>Ce ne sont bien \u00e9videmment pas les seules raisons et la liste pourrait \u00eatre bien plus longue, mais cela vous permet d&rsquo;avoir en t\u00eate les diff\u00e9rents aspects impact\u00e9s par la cr\u00e9a lors de vos campagnes m\u00e9dias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Voici 4 grandes typologies de cr\u00e9as qui performent<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/payot-testimonial.jpg\" alt=\"Testimonials\" class=\"wp-image-2457\" style=\"width:322px;height:auto\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/payot-testimonial.jpg 600w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/payot-testimonial-300x300.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/payot-testimonial-150x150.jpg 150w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/payot-testimonial-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>1. Testimonials<\/strong> : Les reviews sont d\u2019excellentes publicit\u00e9s pour le bas de funnel, mais elles fonctionnent \u00e9galement tr\u00e8s bien pour votre awareness en donnant \u00e0 votre client une raison d\u2019acheter. Souvent, les reviews mentionnent la raison pour laquelle le client a achet\u00e9 le produit\u2026 et il est probable que d\u2019autres personnes l\u2019ach\u00e8teront pour la m\u00eame raison.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/cosycosy-problematique.jpg\" alt=\"Probl\u00e9matique ou hook\" class=\"wp-image-2456\" style=\"width:314px;height:auto\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/cosycosy-problematique.jpg 600w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/cosycosy-problematique-300x300.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/cosycosy-problematique-150x150.jpg 150w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/cosycosy-problematique-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>2. Probl\u00e9matique<\/strong> : L\u2019une des raisons fr\u00e9quente justifiant l\u2019achat un produit est le fait de r\u00e9soudre un probl\u00e8me. Une fa\u00e7on de captiver votre audience est d\u2019utiliser un texte au d\u00e9but de votre vid\u00e9o qui aborde directement ce probl\u00e8me central. Cela fonctionne tr\u00e8s bien pour l\u2019accroche (que vous pouvez mesurer via un KPI personnalis\u00e9 de Scroll Stoper) et le taux de r\u00e9tention (mesurable avec le VTR), car cela donne aux internautes une raison de regarder ET une raison d\u2019acheter.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ulike-comparaison.jpg\" alt=\"Comparaison produit ou march\u00e9\" class=\"wp-image-2454\" style=\"width:314px;height:auto\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ulike-comparaison.jpg 600w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ulike-comparaison-300x300.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ulike-comparaison-150x150.jpg 150w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ulike-comparaison-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>3. Comparaison (versus)<\/strong> : Se positionner en tant que leader sur votre march\u00e9 est important pour rester top-of-mind. Les publicit\u00e9s statiques de Comparaison sont excellentes pour cela, que ce soit contre une marque sp\u00e9cifique ou quelque chose de g\u00e9n\u00e9rique. Vous pouvez parler feature, prix ou exp\u00e9rience produit par exemple pour les mettre davantage en avant.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/pose-avant-apres.jpg\" alt=\"Avant Apres Prose\" class=\"wp-image-2617\" style=\"width:318px;height:auto\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/pose-avant-apres.jpg 600w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/pose-avant-apres-300x300.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/pose-avant-apres-150x150.jpg 150w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/pose-avant-apres-12x12.jpg 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>4. \u00c9volution (avant\/apr\u00e8s<\/strong>) : Ces publicit\u00e9s de notori\u00e9t\u00e9 sont principalement destin\u00e9es \u00e0 \u00e9duquer vos prospects sur votre produit. On peut le faire soit avec une image s\u00e9par\u00e9e en deux parties, \u00e0 gauche l\u2019avant et \u00e0 droite l\u2019apr\u00e8s (attention sur Meta cette typologie de cr\u00e9as est contr\u00f4l\u00e9e&#8230; mais on a des astuces pour \u00eatre guidelines-compliance), soit avec une vid\u00e9o qui commence par une r\u00e9v\u00e9lation planifi\u00e9e et progressive par exemple. L&rsquo;id\u00e9e est ici de montrer l&rsquo;impact du produit ou service sur le consommateur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reproduisez ces 4 grandes typologies de messages\/publicit\u00e9s pour favoriser confiance+cr\u00e9dibilit\u00e9 et d\u00e9velopper plus rapidement votre CA.<\/p>\n","protected":false},"author":1,"featured_media":2408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6,99,98],"class_list":["post-2416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-acquisition","tag-crea","tag-social-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Ads : 4 typologies de cr\u00e9as pour les marques D2C | Becker &amp; Consulting<\/title>\n<meta name=\"description\" content=\"Reproduisez ces 4 grandes typologies de messages\/publicit\u00e9s pour favoriser confiance+cr\u00e9dibilit\u00e9 et d\u00e9velopper plus rapidement votre CA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/fr\/blog\/social-ads-typologies-de-creas-marques-d2c\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Ads : 4 typologies de cr\u00e9as pour les marques D2C | Becker &amp; 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