{"id":3224,"date":"2025-11-24T22:06:03","date_gmt":"2025-11-24T21:06:03","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=3224"},"modified":"2025-11-24T23:24:45","modified_gmt":"2025-11-24T22:24:45","slug":"lead-generation-sur-meta-strategies-formats-et-nouveautes","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/en\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/","title":{"rendered":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s"},"content":{"rendered":"
L\u2019objectif majeur pour les annonceurs reste souvent le m\u00eame : obtenir davantage de leads tout en am\u00e9liorant leur qualit\u00e9. Meta structure sa r\u00e9ponse autour de deux axes compl\u00e9mentaires : la capacit\u00e9 \u00e0 g\u00e9n\u00e9rer de la demande \u00e0 grande \u00e9chelle et la capacit\u00e9 \u00e0 filtrer intelligemment cette demande pour ne conserver que les prospects les plus pertinents. Cette approche combine automatisation, formats optimis\u00e9s et exploitation raisonn\u00e9e de la donn\u00e9e.<\/p>\n\n\n\n
Automatisation et Advantage+ : la nouvelle base du scalin<\/strong>g<\/h2>\n\n\n\n
Meta a investi massivement dans l\u2019automatisation et l\u2019IA afin de simplifier la mise en place des campagnes tout en am\u00e9liorant leurs performances. Lorsqu\u2019un annonceur cr\u00e9e une campagne d\u2019acquisition de leads, les fonctionnalit\u00e9s Advantage+ sont d\u00e9sormais activ\u00e9es par d\u00e9faut. Cela concerne l\u2019audience, les placements et la gestion budg\u00e9taire.<\/p>\n\n\n\n
L\u2019int\u00e9r\u00eat principal de cette logique est de permettre \u00e0 l\u2019algorithme d\u2019optimiser d\u00e8s les premi\u00e8res heures. L\u2019IA ajuste la diffusion en fonction des signaux r\u00e9els observ\u00e9s sur la plateforme, ce qui oriente progressivement les campagnes vers des profils plus susceptibles de prendre contact. L\u2019annonceur a moins de param\u00e8tres \u00e0 configurer, ce qui acc\u00e9l\u00e8re la mise en ligne, tout en conservant la possibilit\u00e9 d\u2019ajouter des contr\u00f4les manuels lorsqu\u2019une contrainte sp\u00e9cifique l\u2019exige.<\/p>\n\n\n\n
Cette architecture donne un cadre robuste pour g\u00e9n\u00e9rer un volume important de leads, y compris pour les structures disposant de ressources internes limit\u00e9es. Les tests men\u00e9s par de nombreux annonceurs europ\u00e9ens ont montr\u00e9 que l\u2019automatisation permet d\u2019abaisser les co\u00fbts de mani\u00e8re notable tout en maintenant ou en am\u00e9liorant la qualit\u00e9 des prospects. M\u00eame sans reproduire les chiffres de ces \u00e9tudes internes, la tendance globale observ\u00e9e est nette : Advantage+ cr\u00e9e un environnement plus stable et plus efficace que les configurations manuelles classiques.<\/p>\n\n\n\n
Instant Forms : la pierre angulaire de l\u2019acquisition sur Met<\/strong>a<\/h2>\n\n\n\n
Les Instant Forms constituent l\u2019un des formats les plus efficaces pour la g\u00e9n\u00e9ration de leads. Ils s\u2019ouvrent directement dans Facebook ou Instagram, ce qui \u00e9vite les frictions li\u00e9es au chargement d\u2019un site externe. Cette logique r\u00e9duit l\u2019abandon et augmente m\u00e9caniquement la probabilit\u00e9 que l\u2019utilisateur compl\u00e8te sa demande.<\/p>\n\n\n\n
Meta permet d\u00e9sormais d\u2019utiliser simultan\u00e9ment un formulaire instantan\u00e9 et un formulaire h\u00e9berg\u00e9 sur le site web dans une seule et m\u00eame campagne. La plateforme choisit automatiquement le parcours le plus adapt\u00e9 pour chaque utilisateur : certains pr\u00e9f\u00e8rent valider rapidement leurs informations au sein de l\u2019app, d\u2019autres ont besoin de consulter des \u00e9l\u00e9ments plus d\u00e9taill\u00e9s sur le site avant de finaliser. Cette flexibilit\u00e9 augmente la capacit\u00e9 de conversion globale.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
Au-del\u00e0 de l\u2019aspect volume, Meta a d\u00e9velopp\u00e9 de nombreuses fonctionnalit\u00e9s destin\u00e9es \u00e0 am\u00e9liorer la pertinence des leads. Les questions conditionnelles sont un exemple cl\u00e9 : le formulaire s\u2019adapte en fonction des r\u00e9ponses pr\u00e9c\u00e9dentes et cr\u00e9e des chemins diff\u00e9rents selon les profils. Les prospects sont ainsi mieux tri\u00e9s et les \u00e9quipes commerciales re\u00e7oivent des informations plus pr\u00e9cises d\u00e8s la premi\u00e8re prise de contact.<\/p>\n\n\n\n
Meta a \u00e9galement introduit des options de validation comme la confirmation par SMS ou la saisie obligatoire d\u2019un email professionnel. Ces m\u00e9canismes filtrent les coordonn\u00e9es erron\u00e9es ou les intentions faibles et aident les entreprises \u00e0 concentrer leurs efforts sur des prospects r\u00e9ellement engag\u00e9s.<\/p>\n\n\n\n
Click-to-Message : une conversation instantan\u00e9e, sans frictio<\/strong>n<\/h2>\n\n\n\n
Les campagnes Click-to-Message permettent \u00e0 l\u2019utilisateur d\u2019ouvrir une discussion directement dans Messenger ou WhatsApp apr\u00e8s avoir cliqu\u00e9 sur une publicit\u00e9. Cette dynamique transforme la g\u00e9n\u00e9ration de leads en un \u00e9change imm\u00e9diat. Le prospect n\u2019attend pas un rappel, ne subit pas de temps mort et obtient des r\u00e9ponses en temps r\u00e9el.<\/p>\n\n\n\n
Ce format est particuli\u00e8rement adapt\u00e9 aux offres complexes ou impliquant un accompagnement humain : immobilier, formation, coaching, services premium, prestations techniques. L\u2019entreprise peut automatiser la premi\u00e8re partie de la conversation pour qualifier rapidement le prospect, puis prendre la main \u00e0 tout moment pour finaliser l\u2019\u00e9change. La continuit\u00e9 entre la publicit\u00e9 et la messagerie r\u00e9duit les abandons et fluidifie le parcours.<\/p>\n\n\n\n
Conversions API pour CRM : la cl\u00e9 pour am\u00e9liorer durablement la qualit\u00e9<\/strong><\/h2>\n\n\n\n
La derni\u00e8re \u00e9tape pour optimiser la lead generation consiste \u00e0 relier Meta au CRM de l\u2019entreprise via le Conversions API. Ce syst\u00e8me permet de partager avec Meta les informations r\u00e9elles de qualification issues du CRM : rendez-vous planifi\u00e9s, ventes conclues, prospects non pertinents, etc.<\/p>\n\n\n\n
Cette boucle de r\u00e9troaction permet \u00e0 l\u2019algorithme de comprendre quel type de lead devient r\u00e9ellement client. Lors des campagnes suivantes, Meta privil\u00e9gie automatiquement les profils les plus proches de ces prospects qualifi\u00e9s. La qualit\u00e9 s\u2019am\u00e9liore progressivement, les co\u00fbts deviennent plus coh\u00e9rents et les \u00e9quipes internes gagnent du temps.<\/p>\n\n\n\n
Meta propose plusieurs m\u00e9thodes d\u2019int\u00e9gration : via des partenaires, via une connexion native, via le Lead Center ou via un d\u00e9veloppement interne. L\u2019objectif est que chaque entreprise, quelle que soit sa maturit\u00e9 technologique, puisse mettre en place cette interaction.<\/p>\n\n\n\n
Conclusion<\/strong><\/h2>\n\n\n\n
La g\u00e9n\u00e9ration de leads sur Meta repose sur une combinaison de leviers compl\u00e9mentaires : l\u2019automatisation via Advantage+ pour scaler plus rapidement, les Instant Forms pour capturer efficacement l\u2019intention, les conversations Click-to-Message pour engager imm\u00e9diatement, et l\u2019int\u00e9gration CRM via le Conversions API pour am\u00e9liorer la qualit\u00e9 dans la dur\u00e9e. Meta offre un cadre complet permettant aux entreprises de cr\u00e9er, capter, filtrer et enrichir la demande, tout en s\u2019adaptant aux comportements r\u00e9els des utilisateurs. Bien exploit\u00e9e, cette approche permet d\u2019obtenir un volume significatif de prospects tout en renfor\u00e7ant leur pertinence et leur valeur commerciale.<\/p>","protected":false},"excerpt":{"rendered":"
L\u2019objectif majeur pour les annonceurs reste souvent le m\u00eame : obtenir davantage de leads tout en am\u00e9liorant leur qualit\u00e9.<\/p>","protected":false},"author":1,"featured_media":3230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[96,97,98],"class_list":["post-3224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-facebook-ads","tag-lead-generation","tag-social-ads"],"yoast_head":"\n
Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/en\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting\" \/>\n<meta property=\"og:description\" content=\"L\u2019objectif majeur pour les annonceurs reste souvent le m\u00eame : obtenir davantage de leads tout en am\u00e9liorant leur qualit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beckerandconsulting.com\/en\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\" \/>\n<meta property=\"og:site_name\" content=\"Becker & Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beckerandconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T21:06:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T22:24:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jerome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:site\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jerome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\"},\"author\":{\"name\":\"jerome\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\"},\"headline\":\"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s\",\"datePublished\":\"2025-11-24T21:06:03+00:00\",\"dateModified\":\"2025-11-24T22:24:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\"},\"wordCount\":995,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg\",\"keywords\":[\"facebook ads\",\"lead generation\",\"social ads\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\",\"url\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\",\"name\":\"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg\",\"datePublished\":\"2025-11-24T21:06:03+00:00\",\"dateModified\":\"2025-11-24T22:24:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg\",\"width\":1400,\"height\":851,\"caption\":\"Created with GIMP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beckerandconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beckerandconsulting.com\/#website\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"name\":\"Becker & Consulting\",\"description\":\"Agence d'acquisition Paid Social et Paid Search\",\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"alternateName\":\"Becker & Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beckerandconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\",\"name\":\"Becker & Consulting\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"width\":1080,\"height\":1080,\"caption\":\"Becker & Consulting\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beckerandconsulting\",\"https:\/\/x.com\/beckerandcltg\",\"https:\/\/www.instagram.com\/beckerandconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\",\"name\":\"jerome\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"caption\":\"jerome\"},\"sameAs\":[\"https:\/\/jeromebecker.fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beckerandconsulting.com\/en\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/","og_locale":"en_US","og_type":"article","og_title":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting","og_description":"L\u2019objectif majeur pour les annonceurs reste souvent le m\u00eame : obtenir davantage de leads tout en am\u00e9liorant leur qualit\u00e9.","og_url":"https:\/\/beckerandconsulting.com\/en\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/","og_site_name":"Becker & Consulting","article_publisher":"https:\/\/www.facebook.com\/beckerandconsulting","article_published_time":"2025-11-24T21:06:03+00:00","article_modified_time":"2025-11-24T22:24:45+00:00","og_image":[{"width":1400,"height":851,"url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg","type":"image\/jpeg"}],"author":"jerome","twitter_card":"summary_large_image","twitter_creator":"@beckerandcltg","twitter_site":"@beckerandcltg","twitter_misc":{"Written by":"jerome","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#article","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/"},"author":{"name":"jerome","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301"},"headline":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s","datePublished":"2025-11-24T21:06:03+00:00","dateModified":"2025-11-24T22:24:45+00:00","mainEntityOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/"},"wordCount":995,"commentCount":0,"publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg","keywords":["facebook ads","lead generation","social ads"],"articleSection":["Blog Post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/","url":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/","name":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s | Becker & Consulting","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg","datePublished":"2025-11-24T21:06:03+00:00","dateModified":"2025-11-24T22:24:45+00:00","breadcrumb":{"@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#primaryimage","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-generation-qualite-2.jpg","width":1400,"height":851,"caption":"Created with GIMP"},{"@type":"BreadcrumbList","@id":"https:\/\/beckerandconsulting.com\/blog\/lead-generation-sur-meta-strategies-formats-et-nouveautes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beckerandconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Lead Generation sur Meta : strat\u00e9gies, formats et nouveaut\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/beckerandconsulting.com\/#website","url":"https:\/\/beckerandconsulting.com\/","name":"Becker & Consulting","description":"Agence d'acquisition Paid Social et Paid Search","publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"alternateName":"Becker & Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beckerandconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beckerandconsulting.com\/#organization","name":"Becker & Consulting","url":"https:\/\/beckerandconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","width":1080,"height":1080,"caption":"Becker & Consulting"},"image":{"@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beckerandconsulting","https:\/\/x.com\/beckerandcltg","https:\/\/www.instagram.com\/beckerandconsulting\/"]},{"@type":"Person","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301","name":"jerome","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","caption":"jerome"},"sameAs":["https:\/\/jeromebecker.fr"]}]}},"_links":{"self":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=3224"}],"version-history":[{"count":1,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3224\/revisions"}],"predecessor-version":[{"id":3226,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3224\/revisions\/3226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/media\/3230"}],"wp:attachment":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=3224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=3224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=3224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/lead-meta-multiple.webp\")
<\/figure><\/div>\n\n\n