{"id":3044,"date":"2024-03-25T07:39:00","date_gmt":"2024-03-25T06:39:00","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=3044"},"modified":"2024-05-16T23:51:33","modified_gmt":"2024-05-16T21:51:33","slug":"social-ads-reddit-introduit-des-pubs-au-format-natif","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/en\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/","title":{"rendered":"Social Ads : Reddit introduit un nouveau format publicitaire natif"},"content":{"rendered":"<p class=\"has-medium-font-size\">Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab&nbsp;Free-form ads&nbsp;\u00bb. Ces publicit\u00e9s sont disponibles depuis le 14 mars pour tous les annonceurs Reddit \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Le contenu natif devient Roi<\/h2>\n\n\n\n<p>Les utilisateurs viennent sur Reddit pour diverses raisons, comme apprendre, se passionner d&rsquo;un sujet, obtenir des recommandations, des conseils ou r\u00e9soudre des probl\u00e8mes. Les publicit\u00e9s Free-form ads sont le dernier format qui permet aux annonceurs de s&rsquo;engager facilement sur la plateforme, avec une mise en page native pour partager divers m\u00e9dias (images, vid\u00e9os, textes) via des mod\u00e8les pr\u00e9\u00e9tablis. Cela permet ainsi \u00e0 l&rsquo;annonceur de b\u00e9n\u00e9ficier de tous les avantages des contenus natifs, mais dans un contexte de cr\u00e9ation publicitaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Inspir\u00e9 des Megathreads de Reddit<\/h2>\n\n\n\n<p>Ces publicit\u00e9s s&rsquo;inspirent d&rsquo;un des types de publications populaires parmi les utilisateurs, les megathreads, connus et appr\u00e9ci\u00e9s par les redditers comme un lieu de discussion incontournable sur des sujets populaires. Tout comme ce type de threads, les publicit\u00e9s \u00ab\u00a0libres\u00a0\u00bb encouragent plusieurs utilisateurs \u00e0 se rassembler, obtenir les informations dont ils ont besoin et plonger profond\u00e9ment dans le sujet en question. Reddit explique dans <a class=\"underline-blog\" href=\"https:\/\/www.redditinc.com\/blog\/advertise-like-a-redditor-with-our-all-new-completely-unique-ad-format-free-form-ads\">ce post<\/a> que cela en fait l&rsquo;un des meilleurs formats pour lancer un produit, pr\u00e9senter une marque \u00e0 un nouveau public ou partager un guide d&rsquo;achat saisonnier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-megathread-format-paid.jpg\" alt=\"\" class=\"wp-image-3048\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-megathread-format-paid.jpg 980w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-megathread-format-paid-300x200.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-megathread-format-paid-768x512.jpg 768w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-megathread-format-paid-18x12.jpg 18w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading h3\">Alors \u00e0 quoi s&rsquo;attendre en termes de KPIs?<\/h2>\n\n\n\n<p>L&rsquo;objectif de ce format vise \u00e0 offrir aux annonceurs un engagement maximal en y combinant plusieurs types de m\u00e9dias, y compris des images, des vid\u00e9os et du texte, gr\u00e2ce \u00e0 des mod\u00e8les pr\u00e9\u00e9tablis. La r\u00e9gie se targue d\u2019une am\u00e9lioration moyenne du CTR de +28% via ce format, mais il reste \u00e0 voir si les utilisateurs le percevront correctement avec un d\u00e9ploiement \u00e0 grande \u00e9chelle. En attendant de voir son \u00e9volution, cela reste un format adapt\u00e9 \u00e0 votre marque pour:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mettre en valeur une expertise de marque aupr\u00e8s d&rsquo;un public pertinent et engag\u00e9 <\/li>\n\n\n\n<li>Exploiter la force du contextuel pour amener \u00e0 un engagement plus fort, \u00e0 l&rsquo;inverse de Google qui utilise davantage son <a href=\"https:\/\/beckerandconsulting.com\/en\/blog\/google-ads-gemini-integree-au-search-ad\/\" class=\"underline-blog\">intelligence artificielle Gemini<\/a> <\/li>\n\n\n\n<li>D\u00e9couvrir des insights consommateurs sur des produits ou services qui autrement, passeraient inaper\u00e7us (avec les commentaires activ\u00e9s) <\/li>\n\n\n\n<li>Renforcer vos objectifs du haut de funnel avec un format unique sur des sujets sp\u00e9cifiques <\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb<\/p>","protected":false},"author":1,"featured_media":3045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[103,98],"class_list":["post-3044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-future-of-ads","tag-social-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting<\/title>\n<meta name=\"description\" content=\"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/en\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting\" \/>\n<meta property=\"og:description\" content=\"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beckerandconsulting.com\/en\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\" \/>\n<meta property=\"og:site_name\" content=\"Becker &amp; Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beckerandconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T06:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T21:51:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jerome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:site\" content=\"@beckerandcltg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jerome\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\"},\"author\":{\"name\":\"jerome\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\"},\"headline\":\"Social Ads : Reddit introduit un nouveau format publicitaire natif\",\"datePublished\":\"2024-03-25T06:39:00+00:00\",\"dateModified\":\"2024-05-16T21:51:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg\",\"keywords\":[\"future of ads\",\"social ads\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\",\"url\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\",\"name\":\"Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg\",\"datePublished\":\"2024-03-25T06:39:00+00:00\",\"dateModified\":\"2024-05-16T21:51:33+00:00\",\"description\":\"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb\",\"breadcrumb\":{\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg\",\"width\":1400,\"height\":851,\"caption\":\"Format reddit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/beckerandconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Ads : Reddit introduit un nouveau format publicitaire natif\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beckerandconsulting.com\/#website\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"name\":\"Becker & Consulting\",\"description\":\"Agence d&#039;acquisition Paid Social et Paid Search\",\"publisher\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\"},\"alternateName\":\"Becker & Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beckerandconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beckerandconsulting.com\/#organization\",\"name\":\"Becker & Consulting\",\"url\":\"https:\/\/beckerandconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"contentUrl\":\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png\",\"width\":1080,\"height\":1080,\"caption\":\"Becker & Consulting\"},\"image\":{\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beckerandconsulting\",\"https:\/\/x.com\/beckerandcltg\",\"https:\/\/www.instagram.com\/beckerandconsulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301\",\"name\":\"jerome\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g\",\"caption\":\"jerome\"},\"sameAs\":[\"https:\/\/jeromebecker.fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting","description":"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beckerandconsulting.com\/en\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/","og_locale":"en_US","og_type":"article","og_title":"Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting","og_description":"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb","og_url":"https:\/\/beckerandconsulting.com\/en\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/","og_site_name":"Becker &amp; Consulting","article_publisher":"https:\/\/www.facebook.com\/beckerandconsulting","article_published_time":"2024-03-25T06:39:00+00:00","article_modified_time":"2024-05-16T21:51:33+00:00","og_image":[{"width":1400,"height":851,"url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg","type":"image\/jpeg"}],"author":"jerome","twitter_card":"summary_large_image","twitter_creator":"@beckerandcltg","twitter_site":"@beckerandcltg","twitter_misc":{"Written by":"jerome","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#article","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/"},"author":{"name":"jerome","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301"},"headline":"Social Ads : Reddit introduit un nouveau format publicitaire natif","datePublished":"2024-03-25T06:39:00+00:00","dateModified":"2024-05-16T21:51:33+00:00","mainEntityOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg","keywords":["future of ads","social ads"],"articleSection":["Blog Post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/","url":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/","name":"Social Ads : Reddit introduit un nouveau format publicitaire natif | Becker &amp; Consulting","isPartOf":{"@id":"https:\/\/beckerandconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage"},"image":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage"},"thumbnailUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg","datePublished":"2024-03-25T06:39:00+00:00","dateModified":"2024-05-16T21:51:33+00:00","description":"Reddit lance un nouveau format publicitaire similaire aux publications des utilisateurs (native ads) sur sa plateforme nomm\u00e9 \u00ab\u00a0Free-form ads\u00a0\u00bb","breadcrumb":{"@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#primaryimage","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/reddit-nouveau-format.jpg","width":1400,"height":851,"caption":"Format reddit"},{"@type":"BreadcrumbList","@id":"https:\/\/beckerandconsulting.com\/blog\/social-ads-reddit-introduit-des-pubs-au-format-natif\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/beckerandconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Social Ads : Reddit introduit un nouveau format publicitaire natif"}]},{"@type":"WebSite","@id":"https:\/\/beckerandconsulting.com\/#website","url":"https:\/\/beckerandconsulting.com\/","name":"Becker & Consulting","description":"Agence d&#039;acquisition Paid Social et Paid Search","publisher":{"@id":"https:\/\/beckerandconsulting.com\/#organization"},"alternateName":"Becker & Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beckerandconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beckerandconsulting.com\/#organization","name":"Becker & Consulting","url":"https:\/\/beckerandconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","contentUrl":"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/LogoSocial-Black.png","width":1080,"height":1080,"caption":"Becker & Consulting"},"image":{"@id":"https:\/\/beckerandconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beckerandconsulting","https:\/\/x.com\/beckerandcltg","https:\/\/www.instagram.com\/beckerandconsulting\/"]},{"@type":"Person","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/ed1a76b5a7c8ecb9d794e7f002674301","name":"jerome","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beckerandconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa2e2e9f51192e88c73a597a0fa104af3c7ceec9f5ba9651a8b8e65a9fff503a?s=96&d=mm&r=g","caption":"jerome"},"sameAs":["https:\/\/jeromebecker.fr"]}]}},"_links":{"self":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=3044"}],"version-history":[{"count":0,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/media\/3045"}],"wp:attachment":[{"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beckerandconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}