{"id":2775,"date":"2024-03-04T08:08:00","date_gmt":"2024-03-04T07:08:00","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=2775"},"modified":"2024-05-17T01:16:20","modified_gmt":"2024-05-16T23:16:20","slug":"intelligence-artificielle-adapter-creas-facebook-instagram","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/en\/blog\/intelligence-artificielle-adapter-creas-facebook-instagram\/","title":{"rendered":"Intelligence Artificielle : Adapter vos cr\u00e9as au multi-format avec l&rsquo;IA de Meta"},"content":{"rendered":"<p class=\"has-medium-font-size\">Meta continu de d\u00e9ployer sa 3\u00e8me fonctionnalit\u00e9 d&rsquo;IA g\u00e9n\u00e9rative pour les cr\u00e9ations publicitaires dans Ads Manager. \u00c0 la cl\u00e9, plusieurs changements que l&rsquo;on trouve assez utile pour am\u00e9liorer votre performance tout en garantissant (au mieux) l&rsquo;image de marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">L&rsquo;Intelligence Artificielle de Meta pour aider la publicit\u00e9<\/h2>\n\n\n\n<p>Courant 2023, Meta a annonc\u00e9 l&rsquo;AI Sandbox, o\u00f9 des fonctionnalit\u00e9s g\u00e9n\u00e9ratives aliment\u00e9es par l&rsquo;IA ont \u00e9t\u00e9 test\u00e9 sur un petit groupe d&rsquo;annonceurs. L&rsquo;IA g\u00e9n\u00e9rative \u00e9tant cens\u00e9 faire gagner du temps et des ressources, tout en stimulant la productivit\u00e9 en paid media et en d\u00e9veloppement d&rsquo;assets cr\u00e9atifs.<\/p>\n\n\n\n<p>Le d\u00e9veloppement de cr\u00e9ations publicitaires plus rapide, plus intelligent et int\u00e9gr\u00e9 \u00e0 la plateforme publicitaire de Meta sera aussi utile pour <a class=\"underline-blog\" href=\"https:\/\/beckerandconsulting.com\/en\/blog\/ad-fatigue-facebook-frequence-performances\/\">att\u00e9nuer la fatigue cr\u00e9ative<\/a>. Les cr\u00e9as ayant un impact significatif sur la performance d&rsquo;une publicit\u00e9, l&rsquo;IA g\u00e9n\u00e9rative permet aux marques d&rsquo;introduire de nouvelles cr\u00e9ations publicitaires. Le tout plus rapidement pour ne pas dire instantan\u00e9ment. M\u00eame s&rsquo;il reste du travail en somme \u00e0 faire pour fournir des r\u00e9sultats personnalis\u00e9s pour chaque utilisateur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Trois grandes nouvelles fonctionnalit\u00e9s Social Ads<\/h2>\n\n\n\n<p>Avec un d\u00e9ploiement mondial complet d&rsquo;ici l&rsquo;ann\u00e9e 2024, ces fonctionnalit\u00e9s d\u00e9bloquent \u00ab\u00a0une nouvelle \u00e8re de cr\u00e9ativit\u00e9 qui maximise la productivit\u00e9, la personnalisation et les performances pour tous les annonceurs\u00a0\u00bb. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"495\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ia-generative-ads-manager.jpg\" alt=\"\" class=\"wp-image-2789\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ia-generative-ads-manager.jpg 920w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ia-generative-ads-manager-300x161.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ia-generative-ads-manager-768x413.jpg 768w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/meta-ia-generative-ads-manager-18x10.jpg 18w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p>Ces 3 nouvelles fonctionnalit\u00e9s viendront s&rsquo;ajouter aux exp\u00e9riences et aux outils d\u00e9j\u00e0 aliment\u00e9s par l&rsquo;IA, que le g\u00e9ant de la tech continu de d\u00e9velopper pour les entreprises. On y retrouve donc :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Background Generation<\/strong> : cr\u00e9e plusieurs arri\u00e8re-plans pour compl\u00e9ter les images des produits du catalogue. Cela permet aux annonceurs d&rsquo;adapter leurs ressources cr\u00e9atives \u00e0 diff\u00e9rents publics ou de modifier le rendu final.<\/li>\n\n\n\n<li><strong>Image Expansion<\/strong> : permet d&rsquo;ajuster de mani\u00e8re fluide les ressources cr\u00e9atives pour s&rsquo;adapter \u00e0 diff\u00e9rents ratios d&rsquo;aspect sur plusieurs placements, comme passer une image carr\u00e9 (Feed) \u00e0 une image verticale (Story ou R\u00e9el), permettant aux annonceurs de d\u00e9penser moins de temps sur la gestion de ressources cr\u00e9atives.<\/li>\n\n\n\n<li><strong>Text Variations<\/strong> : g\u00e9n\u00e8re plusieurs versions de textes publicitaires bas\u00e9es sur la copie originale de l&rsquo;annonceur. Cela met en \u00e9vidence les points de vente de leurs produits\/services et leur fournissant plusieurs options de texte pour mieux atteindre leur public. Cette fonctionnalit\u00e9 d\u00e9j\u00e0 existante n&rsquo;est \u00e0 date pas bas\u00e9e sur de l&rsquo;IA g\u00e9n\u00e9rative.<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, Facebook a l&rsquo;intention d&rsquo;offrir aux annonceurs davantage de moyens pour g\u00e9n\u00e9rer du contenu publicitaire dans leurs environnements et en quelques minutes. Tout comme <a class=\"underline-blog\" href=\"https:\/\/beckerandconsulting.com\/en\/blog\/google-ads-gemini-integree-au-search-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google le fait avec Gemini<\/a>, les g\u00e9ants de la tech misent de plus en plus sur l&rsquo;IA pour venir compl\u00e9ter leurs solutions publicitaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meta \u00e0 continue de d\u00e9ployer sa 3\u00e8me fonctionnalit\u00e9 d&rsquo;IA g\u00e9n\u00e9rative pour les cr\u00e9ations publicitaires pour am\u00e9liorer la performance.<\/p>","protected":false},"author":1,"featured_media":2788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,103],"class_list":["post-2775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-artificial-intelligence","tag-future-of-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelligence Artificielle : Adapter vos cr\u00e9as au multi-format avec l&#039;IA de Meta | Becker &amp; 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