{"id":2418,"date":"2024-01-22T09:55:13","date_gmt":"2024-01-22T08:55:13","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=2418"},"modified":"2024-02-26T14:07:55","modified_gmt":"2024-02-26T13:07:55","slug":"metrics-regles-personnalisees-ecommerce-tiktok","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/en\/blog\/metrics-regles-personnalisees-ecommerce-tiktok\/","title":{"rendered":"Metrics : R\u00e8gles personnalis\u00e9es en eCommerce pour Tiktok"},"content":{"rendered":"

Besoin de maximiser la diffusion sur vos ads top-performer pour am\u00e9liorer votre rentabilit\u00e9 ? Au-del\u00e0 du suivi r\u00e9gulier de vos campagnes, des solutions automatis\u00e9es existent.<\/p>\n\n\n\n

L’avantage des r\u00e8gles automatiques<\/h2>\n\n\n\n

Les R\u00e8gles automatis\u00e9es vous permettent de cr\u00e9er des t\u00e2ches automatiques bas\u00e9es sur des r\u00e8gles pour v\u00e9rifier et g\u00e9rer vos campagnes, groupes d’annonces et annonces sur l’Ads Manager. Vous pouvez ainsi utiliser des r\u00e8gles automatis\u00e9es pour surveiller et ajuster vos campagnes en temps r\u00e9el, notamment en demandant d’effectuer certaines actions en fonction des r\u00e9sultats sur certains KPIs (pas applicable aux campagnes de t\u00e9l\u00e9chargement d’application d\u00e9di\u00e9 \u00e0 iOS 14).<\/p>\n\n\n\n

Am\u00e9liorer votre ROAS de mani\u00e8re automatis\u00e9<\/h2>\n\n\n\n

Utilisez les r\u00e8gles de Tiktok pour couper automatiquement vos ads qui performent le moins (au sein d\u2019un groupe d\u2019annonce ou d\u2019une campagne) et laissez plus de place \u00e0 vos top-performers. Pour cela s\u00e9lectionnez votre groupement d\u2019annonce<\/strong> puis > cr\u00e9ez une r\u00e8gle<\/strong> (plus d’informations sur la cr\u00e9ation de r\u00e8gle ici<\/a>).<\/p>\n\n\n\n

Ajouter la condition de ROAS et son minimum \u00e0 respecter. On recommande aussi l\u2019ajout d\u2019un minimum cost, \u00e0 d\u00e9finir en fonction de votre budget et de votre sortie de phase d\u2019apprentissage pour laisser \u00e0 chaque annonce l\u2019opportunit\u00e9 d\u2019aller chercher un minimum de volume avant de l\u2019identifier comme low-performer (ou non).<\/p>\n\n\n\n

Cela vous assurera de couper les ads qui performent bien automatiquement, tout en leur laissant l’opportunit\u00e9 de diffuser un minimum avant leur mise en pause. \u00c0 noter que l’exemple utilis\u00e9 avec le ROAS peut \u00eatre aussi remplac\u00e9 par d’autres KPIs comme le co\u00fbt par clic ou le co\u00fbt par lead.<\/p>","protected":false},"excerpt":{"rendered":"

Besoin de maximiser la diffusion sur vos ads top-performer pour am\u00e9liorer votre rentabilit\u00e9 ? Au-del\u00e0 du suivi r\u00e9gulier de vos campagnes, des solutions plus automatis\u00e9es existent.<\/p>","protected":false},"author":1,"featured_media":2407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[90,100],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automation","tag-tiktok-ads"],"yoast_head":"\nMetrics : R\u00e8gles personnalis\u00e9es en eCommerce pour Tiktok | Becker & Consulting<\/title>\n<meta name=\"description\" content=\"Besoin de maximiser la diffusion sur vos ads top-performer pour am\u00e9liorer votre rentabilit\u00e9 ? 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