{"id":1594,"date":"2024-01-10T19:30:00","date_gmt":"2024-01-10T18:30:00","guid":{"rendered":"https:\/\/beckerandconsulting.com\/?p=1594"},"modified":"2024-05-17T00:28:25","modified_gmt":"2024-05-16T22:28:25","slug":"business-manager-facebook-ads-ad-limit","status":"publish","type":"post","link":"https:\/\/beckerandconsulting.com\/en\/blog\/business-manager-facebook-ads-ad-limit\/","title":{"rendered":"Facebook Ads : Le seuil de publicit\u00e9 maximum avec l\u2019Ad Limit"},"content":{"rendered":"<p class=\"has-medium-font-size\">Meta a ajout\u00e9 une r\u00e8gle publicitaire (Ad Limit) en f\u00e9vrier 2021, pouvant affecter parfois vos comptes publicitaires, en stoppant la diffusion d&rsquo;une partie de vos publicit\u00e9s. En effet, le nombre de publicit\u00e9s actives simultan\u00e9ment est limit\u00e9 en fonction de la taille de votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Qu\u2019est-ce que cela implique&nbsp;?<\/h2>\n\n\n\n<p>Pour estimer le nombre de publicit\u00e9s maximum autoris\u00e9, Meta se base sur votre plus gros mois de d\u00e9penses au cours des 12 derniers mois. Voici ainsi les limites attribu\u00e9es en fonction des investissements m\u00e9dia\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-stripes\"><table class=\"has-background\" style=\"background-color:#f3f4f5\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>Taille de l&rsquo;annonceur<\/strong><\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>Limites de publicit\u00e9s<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Pages petites \u00e0 moyenne (spend mensuel inf\u00e9rieur \u00e0 100 000$)<\/td><td class=\"has-text-align-left\" data-align=\"left\">250 publicit\u00e9s<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Pages moyennes \u00e0 grandes (moins d&rsquo;1 million de $ de spend mensuel)<\/td><td class=\"has-text-align-left\" data-align=\"left\">1 000 publicit\u00e9s<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Pages grandes (moins de 10 millions de $ de spend mensuel)<\/td><td class=\"has-text-align-left\" data-align=\"left\">5 000 publicit\u00e9s<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Pages majeures (plus de 10 millions de $ de spend mensuel)<\/td><td class=\"has-text-align-left\" data-align=\"left\">20 000 publicit\u00e9s<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ainsi, pour la majorit\u00e9 des annonceurs, la limite sera de 250 voire 1000 publicit\u00e9s simultan\u00e9ment. Rares sont ceux dont la limite sera plus haute. Notez bien que cela implique toutes les publicit\u00e9s actives, c\u2019est-\u00e0-dire les publicit\u00e9s qui diffusent mais aussi celles qui sont en cours d\u2019\u00e9valuation. <\/p>\n\n\n\n<h2 class=\"wp-block-heading h3\">Au-del\u00e0 de cette r\u00e8gle, pourquoi \u00e9viter un nombre de publicit\u00e9s trop \u00e9lev\u00e9 ?<\/h2>\n\n\n\n<p>Du c\u00f4t\u00e9 de Meta, on peut en d\u00e9duire que cela leur permet de diminuer leurs co\u00fbts de maintenance gr\u00e2ce \u00e0 une baisse de l\u2019utilisation de leur bande passante, mais aussi faciliter le travail des algorithmes et donc d\u2019aider les annonceurs. Facebook le pr\u00e9cise d\u2019ailleurs <a href=\"https:\/\/www.facebook.com\/business\/news\/improving-ad-performance-through-ad-volume-guidance\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"underline-blog\">dans ce post<\/a> : \u00ab Plus une publicit\u00e9 appara\u00eet, plus le syst\u00e8me de diffusion est capable d\u2019en optimiser les performances. Lorsqu\u2019un annonceur diffuse trop de publicit\u00e9s \u00e0 la fois, chacune d\u2019entre elles est affich\u00e9e moins souvent \u00bb.<\/p>\n\n\n\n<p>Du point de vue annonceur \/ agence, ne pas diffuser trop de publicit\u00e9 au m\u00eame moment tend g\u00e9n\u00e9ralement \u00e0 augmenter les performances. Ainsi, au-del\u00e0 de cette r\u00e8gle, nous conseillons toujours de limiter le nombre de publicit\u00e9s par adgroup pour plusieurs&nbsp;raisons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximiser la data au sein de chaque publicit\u00e9 =&gt; augmenter le budget par publicit\u00e9 permet de tirer de meilleures conclusions, car le spectre de diffusion est plus large et on a davantage de donn\u00e9es \u00e0 analyser.<\/li>\n\n\n\n<li>Faciliter la compr\u00e9hension de l\u2019algorithme =&gt; Il fonctionne mieux lorsque l\u2019on limite le nombre de pubs par adsets, car cela limite le nombre de variables qu\u2019il prend en compte et permet d&rsquo;ailleurs de <a href=\"https:\/\/beckerandconsulting.com\/en\/blog\/sortir-phase-apprentissage-economiser-cpa-19\/\" class=\"underline-blog\">sortir plus rapidement de learning phase<\/a>.<\/li>\n\n\n\n<li>Ainsi, on sort plus rapidement de la phase d\u2019apprentissage. Cela permet donc \u00e0 Facebook de comprendre plus rapidement quelles personnes \/ audiences r\u00e9agissent le mieux aux publicit\u00e9s, et ajuster le tire.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading h3\">Adapter votre Business Manager \u00e0 l&rsquo;Ad Limit<\/h2>\n\n\n\n<p>Afin de savoir dans quelle cat\u00e9gorie d\u2019annonceur vous vous situez et voir rapidement combien de publicit\u00e9s tournent en m\u00eame temps, Facebook a mis en place <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/ads\/ad_limits\/\" target=\"_blank\" class=\"underline-blog\">un outil d\u00e9di\u00e9<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"282\" src=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ad-limit.jpg\" alt=\"\" class=\"wp-image-2435\" srcset=\"https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ad-limit.jpg 1200w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ad-limit-300x71.jpg 300w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ad-limit-768x180.jpg 768w, https:\/\/beckerandconsulting.com\/wp-content\/uploads\/ad-limit-18x4.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>La colonne&nbsp;<em>Maximum de publicit\u00e9s<\/em>&nbsp;est int\u00e9ressante et vous permet d\u2019estimer en une seconde \u00e0 combien de publicit\u00e9s maximum vous \u00eates \u00e9ligible.<\/p>\n\n\n\n<p>\u00c9galement int\u00e9ressant, le&nbsp;<em>nombre de publicit\u00e9 en cours de diffusion,<\/em>&nbsp;vous permettant d\u2019estimer si vous \u00eates proche ou non de cette limite (il est bien \u00e9videmment possible de le v\u00e9rifier \u00e0 la main dans votre Ad Account, en se positionnant au niveau Ads et en ajoutant un filtre de diffusion).<\/p>\n\n\n\n<p>Une fois cela fait, si vous \u00eates assez proche de cette limite, ou simplement au-dessus, nous vous conseillons de commencer \u00e0 modifier la structure de votre compte. Pour cela, plusieurs pistes sont \u00e0 \u00e9tudier :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faites un bilan de votre strat\u00e9gie. Full-funnel, Branding, seulement performance ? Combien de campagnes utilisez-vous au global et par objectif ? Essayez de vous limiter \u00e0 une campagne par objectif.<\/li>\n\n\n\n<li>Veillez \u00e0 ne pas utiliser trop d\u2019adgroups par campagne. Vous pouvez pour cela rassembler des adsets qui utilisent un ciblage relativement similaire, des ciblages qui ne sortent jamais de la phase d\u2019apprentissage, des audiences trop petites ou mettre en veille les audiences non-performantes, etc. Encore une fois, cela est \u00e0 prendre au cas par cas.<\/li>\n\n\n\n<li>Limitez le nombre de publicit\u00e9 par adgroup et concentrez-vous sur les tops performers.<\/li>\n\n\n\n<li>Surveillez le nombre de march\u00e9s sur lesquels vous \u00eates positionn\u00e9, car les publicit\u00e9s seront surement reli\u00e9es \u00e0 la m\u00eame page. Utilisez diff\u00e9rentes pages par march\u00e9 au besoin.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Meta a ajout\u00e9 une r\u00e8gle publicitaire (Ad Limit) limitant le nombre de publicit\u00e9s actives simultan\u00e9ment en fonction de votre marque.<\/p>","protected":false},"author":1,"featured_media":2436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[96,119],"class_list":["post-1594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-facebook-ads","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ads : Le seuil de publicit\u00e9 maximum avec l\u2019Ad Limit | Becker &amp; Consulting<\/title>\n<meta name=\"description\" content=\"Meta a ajout\u00e9 une r\u00e8gle publicitaire (Ad Limit) limitant le nombre de publicit\u00e9s actives simultan\u00e9ment en fonction de votre marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beckerandconsulting.com\/en\/blog\/business-manager-facebook-ads-ad-limit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads : Le seuil de publicit\u00e9 maximum avec l\u2019Ad Limit | Becker &amp; 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